The Trailhead
Guidance for courageous entrepreneurs who want to take their business to new heights.
What Is Website Accessibility? Why Is It Important?
Originally, ADA (Americans with Disabilities Act) was meant for providing better physical accommodations for people with disability’s. However, in recent years, and due to the increase in website lawsuits, courts have been including digital assets such as websites and mobile applications in addition to physical ones.That is why it is strongly encouraged to take a proactive approach to accessibility compliance. Right now it is a matter of “when” not “if,” and taking the initiative to make your website accessible to all will cost you way less money than doing so reactively in response to a lawsuit.
The Ultimate Guide to Creating Instagram Videos
Instagram is a marketer’s best friend. The free app’s video capability means smaller brands can expand long-form, creative content beyond just photos. And Instagram is making sure their video capabilities are accessible to these brands.From in-feed videos to IGTV, Instagram Live, and Stories, there are several opportunities and styles available to marketers who want to expand their video reach on a budget. Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts.
How to Close Sales Deals with Video
Through an intelligent combination of social media and email marketing, your target audience will be able to consume your video content. While it may take some experimentation, you will reach this point—so long as you don’t give up. But having said this, it’s worth repeating that audience consumption, in all likelihood, isn’t your ultimate video marketing objective. Rather, you probably want to use video marketing to sell more of your product or service. Video marketing can certainly accomplish your goal. You just need to effectively leverage this tool as prospects move down your funnel.
Blogging vs. Podcasting: Which is Better for the Modern Marketer?
Blogging vs. Podcasting: Why choose? You can turn your Podcast into a blog article to get the best of both worlds. A breakdown from SmartBug Media, and our take on it.
16 Business Tips You Need to Read
So, you’ve started a business: check. Hired a team: check. Have a steady workflow up and going: check and check. Stressed because you don’t know what the next step is for your business: check.
Every business has room for improvement, whether your company has thousands of workers or just it’s just you. Here are some tips from HubSpot you need to take your business to the next stage of growth.
Everything You Need to Know About Starting a Podcast
Once a fringe platform, podcasts are now surprisingly mainstream. According to Nielsen, six out of 10 people understand what they are, and 112 million Americans — 40 percent of the nation’s population — have listened to at least one. Though podcast listeners lean male, it isn’t by much: 56 percent are men, while 44 percent are women.
How to Write a SMART Goals
Making your goals SMART is an effective method for clarifying your motivations, setting a clear direction for you and your team members, and ensuring you’re able to celebrate the wins when they come along.
45 Essential Social Media Marketing Statistics for 2019
Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption. Additionally, over the last two decades, it has risen as one of the primary marketing channels. But whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.
The Ultimate Guide to Marketing Trends in 2019
Marketing moves at the speed of light …, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Check out this guide created by HubSpot experts discussing the marketing trends of 2019.
Writing for SEO: How to Write Blogs That Rank on Page 1 of Google
Did you know that 91% of web content gets no traffic from Google? While creative marketing tactics like blogging will boost brand awareness and show that you have expertise on an industry, not writing a post properly for SEO could mean it misses out on all the great SEO traffic it could get.