The CORE MESSAGING Workshop
Be expertly guided through a tried and true process to craft the most compelling story for your brand, product, or service.
Telling your story clearly is critical to pitching investors, building your team, and finding product market fit.
You’ve had some early success but your message isn’t as effective as it used to be and it’s time for a refresh.
Without intentional positioning and clear messaging, all the investment in the world won’t grow your business.
Walk away with the content and words for your website, videos, collateral, email, and slide decks so your audience will notice your message and take action.
On-site or over Zoom Meeting.
We start by scheduling two, 3-hour sessions and determine the need for additional time as we go.
Pricing based on your organization.
CHAPTER ONE: Introduction to Story
CHAPTER TWO: Brand Script Message Mapping
CHAPTER THREE: One-Liner Exercise
Together we will create a short-form messaging statement or “one-liner” that will grab your audience’s attention, explain how you solve their problem, and cast a vision of their reward. This statement is your controlling narrative and can be easily memorized by you and your staff so you make a consistent brand, product, or service impression.
CHAPTER FOUR: Homepage Wireframe & Design
Now that you have a controlling idea, we’ll turn our attention to your website homepage to transform the layout and messaging to make sure it follows best practices for clarity and conversion.
Talk with Kevin over Zoom to discuss your needs.
You and your team are expertly guided through the Core Messaging Workshop
Use your new messaging to break through the noise and increase conversions and revenue
Don’t let confusing messaging keep you from engaging your customers and achieving your revenue goals.
Let’s discuss your workshop and craft your story so you can break through the noise and grow your business.